To learn more about the Met Gala or any other event through social media measurement, connect with one of our data experts here.ġ. The Met Gala has been a significant influence and driver in social conversation in the past few days, demonstrating the notable impact red-carpet events can have in shaping and driving cultural trends, as shown by social conversation. Lagerfeld was the second most visited page on May 2nd, while the Met Gala was the seventh. The day following the gala, Wikipedia viewership showed that audiences were searching for and reading about both Karl Lagerfeld and the Met Gala itself. Alia Bhatt and Jenna Ortega both made it into the top ranks with single posts. Sandwiched between them was Met Gala co-chair Dua Lipa. The Kardashian sisters drove over 9.6M total actions, respectively, with Kylie Jenner being the top attendee in driving the highest actions. Top Attendees by Total Actions on Met Gala Content 4 Other major publishers had a high performance as well, averaging 5 and 6-figure engagement on each individual post. Vogue dominated the Met Gala conversation, with 32.5 million actions from Vogue’s main page and 45.5 million total actions from all Vogue properties. “That’s just not there anymore.Danny Ric rocks The Met #F1 #MetGala /0xFUxK8q6U- Formula 1 Top US Publishers and Brands by Total Actions on Met Gala Content 3 “My interest was seeing how these things float to the top and how it filters through the human processing it, and how they figure out how to represent it to people,” Feldman says. It’s just one more way in which Twitter, one of the world’s dominant discourse platforms, has changed, likely forever. While the Twitter Trends continue to appear, there have been no Twitter Topics descriptions since. The last capsule review on whatshappening.online is from October 31: “Rapper Saweetie’s 2020 Mystique Halloween costume is discussed after Kim Kardashian shared a video of herself dressed as the X-Men character.”Ī few days later, Elon Musk issued mass layoffs. There isn’t enough nuance in the world to do that. We’ll always want to understand each other. It’s a reminder that the pursuit of explaining the internet-and, therefore, the world-is both an honorable one and one that is ultimately, due to our own inherent ineffability, doomed to fail. Which, in a way, sums up the whole point of Feldman’s project. The capsule reviewer just wanted people to feel good about everything staying the same with Snickers. But the capsule reviewer seemingly made a choice to not subject users to all of that. They stopped just short of including that context.” Culture wars, disinformation, the fact that some people think the veins on a Snickers bar resemble the veins of a human penis-there’s a whole lot more to the story. As Feldman puts it, “The topic itself is absurd, but then what that description doesn’t include is this troll conspiracy thing that woke politicians were going to get rid of the vein. But like a lot of the internet, what’s seemingly dumb or pointless has surprising depth and relevance. On its own, it’s a perfectly strange shard of a sentence. Familiarity doesn’t scale.” Which brings us back to the inherent strangeness of this form.įeldman says his 2022 Twitter Trend favorite was this one, about Snickers, from April: “Snickers announces the chocolate ‘veins’ in its candy bar will remain.” It’ll be either too much of an explanation or not enough of one for 90 percent of people. But what continues to fascinate Feldman about the Twitter Trends descriptions is that “the hit rate is automatically low.
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